To create my first concept mood board I explored things in London that inspired me. The brief 'London, my city' was quite tricky to follow at first as I have only been in London for 2 months and personally I am not a fan of the city.
I started creating vague lists that included concepts such as London Photography, Nature, Environment, Buildings, business etc. I came to the concept of SIMULATION after sitting on the tube and realising everyone was doing the exact same thing, for example one women was sat on her phone and the women opposite her sat the same way and this carried on down the seats, everyone was sat the same. It was very creepy at the time and I felt very uncomfortable it was like I was in the matrix or a simulation. After realising this concept I walked around London noticing more things that make me feel like I'm in a simulation such as how everyone walks in the same direction on Oxford st, and how everyone stands in lines on the escalators in tube station.
I started with multiple images from tube stations, people on Oxford st and Marylebone High st and images that seem repetitive like stairs and staircases etc. These were my original 6 images.
From this I took notes on colours, themes, relating topics etc and made mood boards from them images, I focused one on grunge ideas so dirt, streets, cigarette buds, walls etc which a lot of the images has repetitive patterns on them which inspires a dark grey/greyscale colour palette.
I also explored texture - I took textural images of floors, garments, Pinterest boards and collected paintings, drawings and primary images of different textural pathways, then explaining them and forming more adjectives and new ideas from them. I have a pattern book at home and I took pictures of patterns I felt related to the theme and and concept and added the to my mood boards.
My final mood board explored more about the theme of simulation - I explored matrix ideas and cages, searching these words up on Pinterest came up with multiple different pathways and inspired me the most. I loved the aesthetic of borderline rave core aesthetics and psychedelic themes which together with grunge tube stations I think would be a very interesting path to explore.
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